Technical SEO
Technical SEO that removes barriers to growth
Great content cannot perform if search engines struggle to find, render or understand it. Technical SEO deals with the plumbing: how your site is crawled, indexed, structured and delivered, so the effort you put into everything else is not wasted.
- Sites that have grown organically and now feel tangled or slow
- Crawl and collect
- 6 clear deliverables
What Technical SEO includes
Crawling and indexing
We check what search engines can reach and what they choose to keep, then work out why important pages are missing or unimportant ones are crowding in.Site architecture
URL structure, navigation and internal links reviewed so authority flows to the pages that matter and users can find their way.Core Web Vitals and speed
Real-user performance data used to find what is actually slow, not just what a lab test flags.Redirects and status codes
Chains, loops and broken links untangled, with a clean redirect map for migrations and restructures.Canonicalisation
Duplicate and near-duplicate URLs resolved so signals consolidate on one version of each page.Structured data
Schema markup that matches visible content and is valid, added only where it is accurate and useful.
Is this the right fit?
- Sites that have grown organically and now feel tangled or slow
- Businesses planning a redesign, replatform or domain change
- Traffic that has dropped without an obvious cause
- Developers and agencies who want an SEO specialist to review a build
Problems we regularly find
- Important pages blocked by robots rules or noindex tags left over from development
- Faceted or parameter URLs generating thousands of near-duplicate pages
- Heavy images and scripts causing slow loads on mobile
- Redirect chains created over several redesigns
- Pages that only render content with JavaScript that crawlers may not execute reliably
Recognise any of these in your business?
Tell us what you are seeing and we will say whether Technical SEO is the right place to start.
How we approach Technical SEO
01
Crawl and collect
A full crawl combined with Search Console, server data and analytics to see how the site really behaves.
02
Diagnose
Issues grouped by cause, so one fix can resolve many symptoms.
03
Prioritise
Each issue is rated by likely impact and effort, so developers know what to do first and why.
04
Verify
After fixes ship we re-crawl and check Search Console to confirm they worked.
What you receive
- 01Technical audit with issues ranked by impact and effort
- 02Developer-ready tickets with clear acceptance criteria
- 03Redirect and canonical mapping where needed
- 04Structured data recommendations
- 05Core Web Vitals findings based on field data
- 06Post-fix verification report
Common questions
Will fixing technical issues improve my rankings?
It removes obstacles, which can help, but it is rarely a switch that moves rankings alone. Technical work is most valuable when it unblocks content and links that are already good.
Do you do the development work?
We specify the changes precisely and work with your developer or platform. If you do not have one we can discuss options, but we will be clear about who is doing what.
What platforms do you work with?
The principles apply across platforms. Each one has its own constraints, such as WordPress, Shopify or custom builds, and we adapt recommendations to what is realistically changeable.
How do you measure Core Web Vitals?
We rely on field data from real visitors where it exists, and use lab tools to investigate causes. We do not quote performance scores we have not measured.
Talk to us about your goals
Tell us about your website and what you want search to achieve, and we will explain how we could help.