Ecommerce SEO
Ecommerce SEO for stronger product discovery
Online shops have their own SEO problems: thousands of near-identical URLs, thin product copy, filters that explode into duplicates and categories that never get the attention they deserve. We focus on helping the right pages be found by shoppers ready to buy.
- Irish retailers selling online and competing with larger marketplaces
- Understand the catalogue
- 6 clear deliverables
What Ecommerce SEO includes
Category architecture
Category structure and naming matched to how people actually search, since category pages usually carry the most valuable terms.Product content
Titles, descriptions and supporting information that help a shopper decide, without duplicated manufacturer text.Faceted navigation
Filters and sorting controlled so useful combinations can be indexed and the rest do not waste crawl budget.Structured data
Product, offer and breadcrumb markup that reflects what is on the page. We only mark up reviews that are real and visible.Stock and lifecycle handling
Clear rules for out-of-stock, discontinued and seasonal products, so you keep value rather than leaving dead ends.Platform constraints
Recommendations that fit what your platform allows, whether that is Shopify, WooCommerce, Magento or something custom.
Is this the right fit?
- Irish retailers selling online and competing with larger marketplaces
- Local shops adding or relaunching an online store
- Brands with large catalogues and indexing problems
- Stores with healthy traffic but weak category and product visibility
Problems we regularly find
- Filter and sort URLs creating huge volumes of duplicate content
- Product pages using the supplier's description word for word
- Categories with no copy or useful structure
- Products removed without redirects, leaving broken links
- Slow templates that hurt mobile shoppers
Recognise any of these in your business?
Tell us what you are seeing and we will say whether Ecommerce SEO is the right place to start.
How we approach Ecommerce SEO
01
Understand the catalogue
Review how products, categories and filters are structured and which pages earn the most.
02
Fix structure first
Resolve crawl waste, duplication and architecture problems.
03
Improve the pages that sell
Strengthen category and product templates, then roll improvements across the catalogue.
04
Track revenue-led metrics
Report on organic orders and category performance, not only on traffic.
What you receive
- 01Ecommerce SEO audit
- 02Category and keyword mapping
- 03Faceted navigation and indexing rules
- 04Product and category template recommendations
- 05Structured data specification
- 06Reporting aligned to orders and revenue
Common questions
Should every filter page be indexable?
No. Some combinations match real search demand and deserve to be indexed, but most do not. We decide which are which based on demand and quality.
What should happen to discontinued products?
It depends on whether a close replacement exists, whether the page has links or traffic and whether it might return. We choose between redirects, keeping the page live or removing it.
Do you work with marketplaces like Amazon?
Our focus is your own website and organic search, not marketplace optimisation.
Can you handle large catalogues?
Yes. We work in templates and rules rather than page by page, and prioritise the sections that matter most commercially.
Talk to us about your goals
Tell us about your website and what you want search to achieve, and we will explain how we could help.